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Lindsay Jang, Matt Abergel, and Elliot Faber have been working together for over 10 years building Japanese-inspired F&B concepts in Hong Kong and globally. Most notably, Lindsay and Matt opened Yardbird Hong Kong in 2011, followed by RONINSunday’s Grocery, and most recently, ROTI TORI. They also won the James Beard award in 2018 for their book Chicken and Charcoal. Elliot has lead their beverage program since the beginning and has subsequently opened his own concepts Sake Central and Saketen in Hong Kong and Vietnam. He also co-founded Sunday’s Distribution, a boutique beverage import company serving Hong Kong.

CO-FOUNDER, HEAD OF BRAND STRATEGY AND BUSINESS DEVELOPMENT

MATT ABERGEL

CO-FOUNDER, CREATIVE DIRECTOR

CO-FOUNDER, HEAD OF SALES AND PRODUCT DEVELOPMENT

OUR PARTNER

After careful consideration, we selected Sasanokawa Shuzo as our partner to quench the world's thirst for Japanese whisky. Located in Koriyama, Sasanokawa has been producing alcoholic beverages for over 255 years. Starting with sake, they later expanded into whisky and shochu production. Sasanokawa shares Sunday's Spirits' passion for bringing Japanese products to the world, and while our debut blend is produced for the entire world, the craftsmanship of Sasanokawa also makes Sunday's Whisky a true product of Japan. 

 

One of the principal aspects that makes Sunday's Whisky so special is the nature of the water we use. The water of Koriyama and the surrounding area is soft, especially for the Tohoku region, and the result is a round, full-bodied texture that dilutes evenly in a highball or cocktail and bonds to accents such as lemon twists or orange peels. After arriving as cask-strength (undiluted whisky), it is blended with this particular water to make sure the clear character of the Koriyama Springs are evident.