In a world of technology and instant gratification, there is no shortage of creativity in food marketing to help grab the attention of consumers as fast and effectively as possible. The number of people in the food and beverage Industry who intend to use social media as their marketing strategy is constantly growing, and although the Instagram community and language is continually changing, the visual cues have remained the same.The effectiveness of social media marketing in F&B relies heavily on visuals - you've probably stumbled upon a restaurant after looking at a perfect bird's eye image tagged #brunch or watched a recipe video of 'life changing' blueberry pancakes. The strategies behind these visuals is to appeal to the brain's psychology. Hunger is hard-wired into the mind, so photos and videos of food that trigger thoughts of desire and cravings are ideal to get consumers thinking about and buying product.One way to trigger these feelings is the #Cheesepull. In food porn, this is essentially the 'money shot' - strings of cheese connected to a pizza or a taco that appeal your sense of hunger. In the early days of food styling, cheese was placed in strategic spots to ensure the perfect pull. The tools have since advanced with everything from hairspray to heat guns used to make food look more delicious. Even Domino's divulged their secrets to getting a perfect pull.Other visual cues comparable to the #cheesepull include bottle 'sweat', where bottles of soda look crisp and cold with fake condensation running down the glass; a perfect beer pour, where cold glasses are filled with the ideal ratio of beer to foam; and the chocolate drizzle, used in candy commercials where truffles are overflowing with melting chocolate.Although these methods have proven to be effective (many of these techniques have circulated throughout the social media world), a new way of food marketing might be the next logical strategy to match the changing form of online marketing.